We girls (even guys) all love to care for our crowning glories. Well, who doesn’t? We all love beautiful and healthy hair. Hair – can really change your appearance (for better or worse). Whether it’s a color or style, your hair can make or break your look.
In this blog, I want to share with you the custom shampoo + conditioner that I’ve been loving so much.
Yes, a custom shampoo + conditioner that is specifically formulated for me was made possible by FORMULATE.
Formulate is a hair care company that formulates shampoo & condition to your specific hair and hair care needs. No one has the same hair. So why are we buying cookie-cutter shampoo & conditioner?
After taking Formulate’s survey, their chemists develop a shampoo & conditioner formula to fit your hair and its needs. If for some reason the formula is not right Formulate will work with you till they get it right.
They look at your environment, lifestyle, current hair + scalp condition, and hair care goals – all of which impact the key ingredients in your shampoo and conditioner.
The whole process is actually quick and fun. On the Formulate website or app, they have a survey that asks you questions regarding your hair. Questions such as: what color is it, is it color-treated, what is its texture and thickness, and so on. They also want to know your location so they can factor in the weather in your area. Then Formulate needs to know what your hair needs help with.
Do you need frizz control, strengthening, etc? Lastly, you get to pick your scent and let them know what ingredients you don’t want in your formula. (They even give you directions on how to use your shampoo & conditioner.)
There are 7 to pick from, ranging from fresh to floral to fruity. The different scents they have are Green with Envy (green tea and honey), Verdant (grass, lilies, eucalyptus), Tidal (coconut, sea, warm sand), Shoreline (spice, citrus, sea), Freshly Squeezed (sweet orange, tangerine), Burgeon (blooming orange blossom), and At Dawn (green apple, pear, rose).
I got their Burgeon and Cool Coconut Scent. And what I love most about their shampoo is that they are free of sulfates, parabens, dyes, preservatives, sodium, and are cruelty-free.
Sulfates are the things in shampoo that make your hair feel knotty and slick while trying to wash it. You can even ask them to exclude any ingredient you do not want or are possibly allergic to.
If you are trying to live as natural a life as possible and try to live as vegan a lifestyle as possible this is a good buy for you.
The packaging is so aesthetically pleasing! Their packaging has a sleek geometric pump bottle that would look elegant in any bathroom, plus with braille for the visually impaired. (10/10 for the thoughtful and beautiful design.) I love how they kept it simple with the alternating black and white on the shampoo and conditioner bottles.So how was it when I first use it?
Of course, as I was expecting, it wouldn’t show great results at first. Like any new skincare routine, your hair needs time to adjust and for the product to work.
On the first week of using it, I noticed that my hair becomes a bit greasy. So if you have dry hair and scalp this is a good thing. But if you don’t like your hair like that you can always ask them to adjust your formulation.
At the two-week mark, Formulate sends you an email requesting feedback about your custom formula. You have to take advantage of this and be honest in your feedback since from your feedback they will adjust the formulations based on what you need.
Even though I am a big fan of the squeaky-clean feel turns out my old shampoo was stripping my hair. My hair was dry after using it and I had to put so much product in my hair just to get my comb through it. After using Formulate my hair is soft, manageable, and easy to style. Which is exactly what I wanted it to be.
I was completely blown away by this company and its products. I truly admire the dedication behind a company that desires to meet each and every one of its customer’s needs. No matter how many times it takes.
I couldn’t tell you how often I’ve purchased hair products only to be completely disappointed, never using them again. Not only is this a huge waste of money, but it also is frustrating. The products get shoved in the closet on the shelf or used as guest shower products.
I recommend trying it and see how you can transform your hair into healthy hair. It is slightly more pricey than most shampoo and conditioners but in my opinion very much worth it for you.
As always, for more ideas, visit my Instagram account at https://instagram.com/luxelife9, feel free to follow and engage with me there as well.
